Explaining how Augmented Reality works | Maximize fan engagement & revenue with AR | Preparing for brain surgery with AR

Welcome to today's Augmented Reality news.

Hi fellow AR fans..

Again, we are venturing into markets where AR plays a role in marketing, revenue and user engagement. Also, you can read about how brain surgery can be practised with AR, before the actual procedure.

Enjoy your reading!

Today’s Topics:

• Explaining how Augmented Reality works.

• Maximize fan engagement & revenue with AR

• Preparing for brain surgery with AR

Explaining how Augmented Reality works.

Augmented Reality (AR) seamlessly integrates digital information into real-world environments, with its recent surge in popularity driven by Apple's Vision Plus headset release. Developed in 1968 by Ivan Sutherland, AR found its commercial footing in 2008 with a Mini ad, and gained mainstream traction in 2016 with "Pokémon Go." AR combines digital and physical worlds using hardware components like processors, displays, sensors, and cameras, with two main types: marker-based and marker-less. Its applications span gaming, retail, manufacturing, education, and remote work, promising further integration into daily life akin to using a computer.

Key points:

• Augmented Reality (AR) integrates digital info into real-world environments, popularized by Apple's Vision Plus headset release.

• Developed in 1968 by Ivan Sutherland, commercial application started in 2008 with a Mini ad.

• Mainstream adoption surged in 2016 with "Pokémon Go."

• AR combines digital and physical environments using hardware components like processors, displays, sensors, and cameras.

• Two types of AR: marker-based (using pre-programmed objects) and marker-less (utilizing device data like location and sensors).

• Use cases include gaming, retail (virtual try-ons), manufacturing (prototyping), education (enriching classroom experiences), and remote work.

• The technology continues to evolve towards widespread integration into daily life, akin to computer usage.

Maximize Fan Engagement and Revenue Streams in Sports with AR and VR Technologies

Augmented reality (AR) and virtual reality (VR) technologies, exemplified by the Apple Vision Pro AR VR headsets, are revolutionizing the sports fan experience. While some critics question whether fans using headsets are truly engaged with live events, proponents argue that AR applications deepen the connection to the game. These technologies offer opportunities for integrating sales and marketing elements directly into the viewing experience, potentially transforming how broadcasters and event organizers engage audiences. Tod Caflisch, Sports Technology Innovator at Lumen Technologies, highlights the groundbreaking potential of AR and VR headsets in enhancing fan engagement. By leveraging augmented applications and data, these technologies can immerse fans in the live event experience, both in stadiums and at home.

Key points:

• AR and VR headsets like the Apple Vision Pro can provide an immersive viewing experience by overlaying augmented applications and data onto live events.

• Critics worry that headset-wearing fans may appear disengaged, but in reality, they can access enhanced features that deepen their connection to the game.

• Integration of sales and marketing elements into the viewing experience presents revenue opportunities for broadcasters and event organizers.

• These technologies have the potential to make fans feel more connected to the event, whether they are watching from home or in the stadium.

Preparing for brain surgery with AR

Mayo Clinic's application of augmented reality (AR) revolutionizes brain tumor surgery, enhancing accuracy and patient outcomes. Led by Dr. Bernard R. Bendok, Mayo's Neurosurgery Simulation and Innovations Lab creates patient-specific surgical simulations for planning and guidance. AR allows surgeons to merge digital avatars with real patients, tailoring surgical approaches for optimal results.

Benefits include:

• Patient engagement: Digital models educate patients and integrate with intraoperative navigation.

• Risk mitigation: AR aids in visualizing feeders, preventing catastrophic haemorrhage during surgery.

• Training enhancement: Simulations accelerate trainees' learning curves, enabling successful practice under supervision.

• Team collaboration: AR fosters collective understanding of surgical plans, benefiting both new and seasoned team members

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