AR on motorcycle helmets | Increase your marketing with AR | Apple Vision 2 redefines future of AR

Welcome to today's Augmented Reality news.

Hi fellow AR fans.

Today we are exploring how AR are finding new places to make its entrance. Now Yamaha motorcycles will have HUD’s (Heads-Up Displays), also known as Augmented Reality on their visors.
That leads to a lot of thinking as to whether this move is safe on a moving vehicle.

Enjoy your reading!

Today’s Topics:

• How Yamaha introduces AR into their helmets

• How AR marketing can benefit your business

• Apple Vision 2 Redefines the Future of AR

Yamaha got AR in their helmet.

Virtual reality (VR) and augmented reality (AR) have faced challenges but are gaining momentum with the introduction of devices like Apple's Vision Pro and Meta's Quest, hinting at their potential integration into motorcycling. Augmented reality, akin to a head-up display, overlays information onto the rider's field of vision, a concept BMW and Yamaha have explored in the past. Yamaha's recent patent proposes incorporating AR into motorcycle helmets, departing from previous designs to avoid obstructing vision. Instead, it adopts a heads-up display (HUD) approach, integrating clear lenses capable of displaying computer-generated images and information within the rider's line of sight. To accommodate riders' varying positions and movements, Yamaha's design includes miniature cameras and infrared technology to track eye movements, ensuring precise overlay of AR images onto the real world. The patent suggests potential applications beyond motorcycling, catering to diverse helmet users.

Key points:

• VR and AR gaining traction in motorcycling with devices like Apple's Vision Pro and Meta's Quest.

• Augmented reality overlays information onto the rider's field of vision, akin to a head-up display.

• Yamaha's patent proposes integrating AR into motorcycle helmets, departing from previous designs to avoid obstructing vision.

• Yamaha's design adopts a HUD approach, utilizing clear lenses for displaying computer-generated images and information within the rider's line of sight.

• Incorporates miniature cameras and infrared technology to track eye movements, ensuring precise overlay of AR images.

• Potential applications extend beyond motorcycling, catering to diverse helmet users.

Are we ready for AR, or Heads-up Displays (HUD), on a moving machine like a bike?

How AR marketing can benefit your business

In the past three years, significant advancements in immersive technologies like AR, VR, and XR have occurred alongside a surge in AI development and a race in AR and VR device production. CES 2024 highlighted the present reality of "spatial" technologies, signalling their widespread adoption. Despite this, many marketers have yet to fully embrace AR's potential beyond its "wow" effect in advertising. However, there's a growing trend in AR marketing spending, expected to reach $12 billion within three years.

Recognizing the potential of AR in marketing physical goods is crucial as it could reshape consumer behavior, similar to the smartphone's impact. Phygitall (physical plus digital) (marketing, blending physical and digital realms through AR, offers new advertising avenues for businesses in various sectors, enhancing engagement and interaction with products. Opportunities in phygitall marketing include leveraging user data, product usage history, and integrating AR into social media advertising for targeted campaigns, emphasizing AR's potential as a tool for performance marketing.

Key points:

• Immersive technologies like AR, VR, and XR have seen significant advancements in the past three years alongside AI development and a race in device production.

• AR marketing spending is on the rise, expected to reach $12 billion within three years, yet many marketers still perceive AR primarily as a "wow" factor in advertising.

• Recognizing AR's potential in marketing physical goods is crucial as it could reshape consumer behavior, similar to the smartphone's impact.

• Phygitall marketing, blending physical and digital realms through AR, offers new advertising avenues for businesses in various sectors, enhancing engagement and interaction with products.

• Opportunities in phygitall marketing include leveraging user data, product usage history, and integrating AR into social media advertising for targeted campaigns, emphasizing AR's potential as a tool for performance marketing.

Apple Vision 2 Redefines the Future of AR

In the rapidly evolving tech world, Apple is set to revolutionize augmented reality (AR) with the upcoming release of Apple Vision Version 2. Priced at $1,500, it aims to make AR more accessible without compromising innovation. Amidst competition from rivals like Meta, Apple's accelerated development highlights its commitment to staying ahead in the AR market. The device promises a premium AR experience at a lower cost, leveraging Apple's display expertise. Cost-saving measures include partnerships with display manufacturers and potentially using iPhone-grade chips. Apple Vision Version 2 signifies a shift in how we interact with digital content, offering transformative applications in healthcare, architecture, and beyond. Anticipation is high for its release, as it heralds a new era of AR innovation led by Apple.

Key points:

• Apple Vision Version 2 is poised to advance AR technology with a $1,500 price tag.

• Reflects Apple's dedication to innovation and accessibility in the face of competition from Meta.

• Promises premium AR experiences through high-resolution displays and cost-saving measures.

• Explores diverse applications in healthcare, architecture, and more, signalling a paradigm shift in digital interaction.

• Anticipation is mounting for its release, marking a significant milestone in the future of augmented reality.

THINGS HAPPENING IN AR

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Apple to launch their Apple Vision in China this year